Behavior: Sociology and Psychological Core Essay

1. How is Unilever applying its understanding of internal consumer surgical operationes in the psychological core to marketplace its products?One high society that has maintained its dominance over time is Unilever. The company make used of their understanding of internal processes which are a series of changes that occur within the individual, which includes the psychological processes motivation, perception, attitude and knowledge. They market their products to get more customers by explaining to them how and why they should use a product in site to make their lives better and in any case to make them feeling good some doing that action and this one, is a part of knowledge in the psychological core. They also try to make the use of the product in easier way and to play with the environmental issues which is a part of attitude in the psychological core.2. Which of the foursome external processes in the consumers finis do you think wealthy person been the most important t o the success of Doves take to the woods for certain Beauty? Why?The four external processes in the consumers culture are religion, ethnicity, reference groups, and social class. For me, the most important external process in the consumers culture to the success of Doves Campaign for Real Beauty is the ethnicity. It is the fact or state of belonging to a social group that has a common national or cultural tradition. Doves Campaign aims to touch customers by telling them that at that place is no norms for beauty, every women is beautiful with her own features. They set up this fight back without any categories of women in order to reach women of all ages, races, or sizes. The liking was to target all kinds of consumers as possible. The campaign worked out very hale because consumers recognized themselves in the ads.3. Do you agree with Unilevers decision to combine its brands with efforts to encourage healthy and environmentally sustainability behaviors? Explain your answer.D efinitely, yes I agree with Unilevers decision to link its brands with efforts to encourage healthy and environmentally sustainability behavior because it is other way to catch more customers and spread a good symbol of the organization. It also shows that Unilever really care with the customers health. Unilever not unless only sell products but they also assured that the consumers will lead and satisfied with their products. And it will be a best way for them to slip by their customers, as well as to build loyalty.