TESLA CASE STUDY Coursework Example | Topics and Well Written Essays - 3500 words

TESLA CASE STUDY - Coursework Example Final suggestions have been determined that Tesla can consider attracting prospective customers and gaining a larger market share. Silberglitt, R. & Wong, A., 2009. The Global Technology Revolution China, In-Depth Analyses:Â  Emerging Technology Opportunities for the Tianjin Binhai New Area (TBNA) and the Tianjin Economic-Technological Development Area (TEDA). Rand Corporation. 25 Tesla Motors is commonly known as Tesla, which is an automotive company based in California, United States. The company was founded in the year 2003 with the initiative taken by Elon Musk & JB Straubel Musk to provide high quality and comforted car services to the customers. Initially, the company faced a number of problems in terms of dwindling sales and lowered profits. However, the company recovered within time and developed a competitive position by being one of the finest car manufacturers in the US and on a global context (Feller & et. al., 2006). Tesla from its very inception is engaged with manufacturing premium-segment cars, which are associated with providing high level of style and comfort. Tesla has achieved this position owing to the deliverance of high level of customer satisfaction with an increase in the range of premium segment cars in its existing line (Feller & et. al., 2006). Hence, the report aims at focusing on Tesla with the aim of analyzing its internal as well as external environment apart from the strategic analysis of Tesla. The report would also illuminate upon the steps to be taken by Tesla in order to ensure that there exists continuous availability of customers and the company is able to survive and surpass the competition from other car manufacturers. PESTEL analysis is considered as one of the prominent tools, which allows a marketer to gain a comprehensive understanding of various factors such as political and