Publicity Strategy Used by the Dot in Bukidnon

promotional wight is defined as a conversation tie-up between sellers and emptors for the purpose of influencing, informing, or persuading a say-so buyers purchase decision retrieved from wikipedia. This ordain help the crop to be puff up- known to the public. advancemental beam is to very valuable in commercial and non commercial industries kindred hospitals, school and universities to arouse their marketing interest. Televisions, radio, reports, internet and word-of-mouth argon several(prenominal) common forms used in promotion.A very good promotional tool lead help a particular business to further more profit because of the market popularity about the product. The more familiar the product is the more possibility that he market give demand on it, that is why promotional tool of particular firm should be well developed, convenient to the public and applicable to the market. Business industries are one of the sectors in the manufacture that uses promotional tool for the awareness of the market and their product. Aside from that is the tourism industry.tourism may be defined as a set off for recreational, leisure or business purposes (wikipedia). tourism brings money to the public by tourer floater. A very good phaeton floating policy ordain lead to a progressive living, as what Sec. Ace Durano (said) kung maraming turismo maraming trabaho and that is really true, because a single touring car spot can give profit to umteen businesses. An example is a tourist who dines in restaurant could give reach to the restaurant and the restaurant go out purchase new ingredients from the market which lead give the market a profit, and the market will buy once more supplies from the farmers.And that is the greatest effect of tourism in the country and the almost important tool for a good and progressive tourism in promoting. Bukidnon became very well known because of its asset which is tourism. Philippines is not rich financially except its abundant in essential tourist spots. There are many tourist spots in the disparate regions of the country. These tourist spots become familiar to other countries because of a good promotional tool that the government used. Tourism really developed, if a good promotional tool will be used.The Department of Tourism (DOT) uses internet, video recordings, newspapers, brochures, and even in more or less appliances like the very well known Magic Sing which uses the diametric tourist spots in the Philippines as its background. Those are some of the advertizing techniques that they used. The research workers, being the residents of Bukidnon, want to know the promotional tool used by the Department of Tourism of Buidnons tourist spots. It has been observed that tourist spots in Bukidnon do not even know other tourist spots in Bukidnon and even on the location of the tourist spots.The researcher chargees on the promotional tool used in tourism industry in Bukidnon to know the reasons w hy it is not familiar, and conduct a reckon to know the specific rules and approaches used in solving problem on the not well known tourist spots in Bukidnon. conceptual Framework This study is based on the concept of Libed (1980), that region X has been singled out of te major tourist destinations in 1979. It was reported that 179 world(prenominal) tourist had been recorded to have visited the province. By that, promotional tools are concentrate on this study to promote Bukidnon essential tourist spots.According to McDonough and Ackert (2002), progression is the activities of people to communicate with others about business. In tourism, this includes wide variety of activities including brochures, billboards and newspaper ads. Promotion as well as includes calculated planning. Accordingly there are quaternity main promotional tools advertising, personal selling, sales promotion and publicity. Developing an impelling promotional strategy demands more than just being aware o f the tools of promotion. Promotion is an ongoing process that requires much planning.And a strategy is a careful plan. The schematic diagram in Fig. 1 illustrates the four main promotional tools and its effectiveness. The first frame shows the promotional tools. Under promotional tools first is publicity. packaging strategy generates new tourist and increase sales, creates awareness of products by providing culture about new or unique aspects (retrieved from publicity ship. com). Advertising is a form of communication that intends to persuade an audience (viewers, readers or listeners) to purchase or take some actions upon products.These include wall paintings, billboards, street furniture components, printed flyers, radio, cinema, television ads, web banner, magazines, newspapers and etc. Personal selling is an oral communication with potential buyers with the intention in making sale. The personal seller may focus initially on developing a relationship with the potential buyer, provided will ultimately end with an attempt to close the sales. This may include negotiation on same travel and for operators. Sales promotion, a media or non-media marketing communication are employed or pre-determined and curb time to determine customer demand. Examples are contest, point of purchase displays, rebate, let loose travel such as free flights. The second frame is on the effectiveness of the tools used by the Department of Tourism. This will be identify through distributing questionnaires to the respondents. Showing the list of natural tourist spots and the different promotional tools that are possibly used. The respondents may identify the questionnaire of particular tourist spots if familiar or not. Fig. 1 Schematic diagram viewing the variables of the study.Statement of the Problem. This study investigates publicity strategies used by the Department of Tourism to promote the tourist spots of Bukidnon. Specifically, this study aims to answer the following quest ions. What are the promotional tools used by the Department of Tourism in promoting Bukidnons natural tourist spots? How effective are the strategies used by the Department of Tourism in promoting the popularity of the Bukidnons tourist spots. Significance of the study As this research is concerned with the promotional tool used by the Tourism, this study will refresh the ideas and strategies in promotion. This study is hope to puke light to the following.Department of Tourism of Bukidnon shall have an action towards promoting natural tourist spots. However, this study is one way to make province of Bukidnon show its secluded land of magnificent and infinitely varied scenery of mountains, caves, forests, lakes, waterfalls, rivers and streams. For the Department of Tourism and staff and officials, this study will provide them an information and ideas how they promote natural tourist spots of the said province. It also serves as a stand to provide them on how to maintain and manag e the promotional tool in order that it will remain its identity as one of the most visited spots in the country.For the people in the community who receive the confirmative benefit of the study , this study will help them to start their primary source of income. It will help lessen the number of overseas workers. It will help the economic stability of the province as it increases its per capita income. It will also increase the GDP (Gross Domestic Product), increase in foreign tax and develop small industries. For the student whose inclinations are in tourism industry, this will help them in the different promotional tools used by the DOT.Consequently, they will learn how these promotion strategies are done. Delimitation of the Study This study is delineate to the DOTs promotional tools for Bukinons tourist spots for old age 2010-2011. It is further delimited to the promotion of natural tourist spots that pauperism to be promoted domestically and internationally. To gather ne eded data, a self-made questionnaire will be used. It will be distributed to number of respondents, computed by slovins formula. commentary of Terms The following terms are defined theoretically or operationally. Promotional tool.This term is one of the elements of marketing mix (product, price, promotion, and distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing or persuading a potential buyers purchasing decision. In this study promotional tool is a strategy used by the DOT to promote Bukidnons natural tourist spots. Tourist spots. These are places of interest where tourists visit typically for indispensable or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities (Reyn Ramas).