S.W.O.T. Analysis of Boeing Corp. Essay -- SWOT Analysis

The objective of this paper is to analyze and discuss some of the Boeing play alongs origin decisions using their strengths, weaknesses, opportunities and threats, also known as an S.W.O.T. outline which is defined as, a planning tool used to analyze an organizations strengths, weaknesses, opportunities, and threats. (Nickels, McHugh, McHugh, page 216). This is a very powerful tool usable by any short letter that is just outgrowthing out, going a behavior through a change in direction, or in the process of a major merger. The SWOT analysis consists of a few simple move which can provide valuable insight for direction and decision making. This paper will use The Boeing Company as an example of SWOT analysis application. The Boeing Company originally started out as the Pacific Aero Products Co., which was founded on July 15, 1916. The name was changed about a year later to The Boeing Airplane Company. The Boeing Company stayed relatively small until founding War I when th ey were selected by Navy officials to produce an order for 50 model Cs planes for the war efforts. The company continued to prosper and by the late 1950s, Boeing chairman William Allen knew that the company had the scientists, the experience and the facilities to lead the company into uncharted territories. He was right, Boeing has emerged as the leading aerospace company in the world today. The SWOT process will start by examining the internal strengths of the Boeing Company of today. One of the most dominant strengths possessed by Boeing is its ability to follow the changes in a market that is continually changing. The showcase of products produced by The Boeing Company demands the use of state of the art technology while maintaining all the proper safe guards for sa... ...It is important to continually perform SWOT analysis and to stay nimble.Overall the Boeing Company has stayed strong in the aircraft field and with record profits for the past two years it looks like they are achieving their goals. Boeing has had to change their business direction over the past 100 years in order to stay a top of the aircraft industry. To maintain a good successful business they must have used a system similar to this SWOT analysis to see where Boeing needed to be to capitalize the market. Before Boeing decided that outsourcing was the way to go, a group of Boeing peers got around a table and weighed out the pros and cons. In their business analysis they saw a way to change one of their weaknesses, in-house take a shit overload, into a potential strength. Major business decisions like this are much easier to commit too, with the use of a SWOT analysis.